Communications Rhett Thomas Communications Rhett Thomas

Growing deeper disciples online is better than growing wider 95% of the time.

Facebook organic reach sat at just 1.37% in 2024 — and it's not coming back. Here's what the algorithm shift means for how churches should think about social media, creative investment, and what actually moves people. The most effective thing your church can do on social media right now isn't reaching strangers — it's going deeper with the people already in your orbit. Here's why the algorithm shift actually favors churches that invest in discipleship over discovery.

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Worship, The Gathering Rhett Thomas Worship, The Gathering Rhett Thomas

5 Reasons That Aren’t Worth Skipping Church

The weekly gathering of the church isn’t just tradition—it’s a blood-bought gift. Whether you’re tired, busy, disconnected, hurt, or tempted to just stream it this week, I want to lovingly remind you: you need this. We need this. The church in Troas saw God work powerfully in their regular gathering—not because it was perfect, but because Jesus was present. And He still is. So if any of those five reasons have been tugging at your heart lately, I hope this encourages you to show up anyway. Your presence matters more than you know.

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